September 27th marks the 40th annual World Tourism Day, first adopted by the United Nations in 1980.

For travelers, tourism can sometimes seem like a bad word, conjuring up “tourist traps” and commercialism without cultural appreciation and mindfulness. But, in truth, tourism is more than masses of people in one spot, souvenir shops, and obligatory selfies in front of landmarks. It is essential to the livelihood of countless communities and countries. Done right, tourism is a way for people to learn about each other, to break down barriers of racism and past events. And it is a means to inspire current and future generations to care for this beautiful planet we call home.

While established by the United Nations, and officially hosted by the World Tourism Organization (WTO), World Tourism Day is recognized by many countries and organizations in their own ways. WTO has named Argentina, Brazil, Paraguay, Uruguay, and Chile as hosts of this year’s observance, while the European Council on Tourism and Trade adopted the slogan of “Building peace! Fostering knowledge!” and chose Addis Ababa, Ethiopia and Djibouti city in Djibouti as official model cities for their commemoration.

2020 has taught the entire world just how essential tourism is, as lockdowns closed borders, grounded flights, and stymied both travel plans and business ventures. For many countries tourism is the basis of their economy and tourism is more important than ever. At the same time we learned that it is a certain type of tourism we should be practicing, one that is sensitive, compassionate and thoughtful, focused on local markets, artisans, and ecosystems. World Tourism Day reminds us that tourism is not just about the big, blockbuster cities around the world but the rural communities, the women and children making handicrafts and food products to support their families. As the World Tourism Organization noted: “In 2020, World Tourism Day celebrates the sector's importance for those communities that would otherwise be left behind.”

In our support of World Tourism Day, which most definitely is to support the economies of our world community and neighbors, let us redefine our understanding of tourism and “the tourist” to embody sensitive, conscientious travel by curious, compassionate travelers. In the spirit of Europe’s slogan for this year’s celebration, let us go abroad with open minds and open hearts, not just for the purpose of relaxation and entertainment, but with an intent of fostering peace, prosperity, and conservation in our own ways.

On September 27th, take a little time to think about how you will be representative of all that is good about tourism in your travels. How will you take the lessons learned this year with you on your next travels? Where will you go? And how might you venture further afield of the big cities and “top destinations” to experience and support the less traveled areas. 

Finally, let us take our commitment to be good tourists and good world citizens beyond September 27th. First, let’s get out there and travel! And when we do, support local artists and artisans, everywhere, everyday, even at home. We’ll help you by connecting you with local photographers wherever you go who will show you the hidden gems of their cities and countries, introduce you to those local treasures, and capture you, a citizen of the world, doing good in the world through tourism.

If you love traveling, take some time to learn more about World Tourism Day, it’s history, past events, and its relevance today, especially amidst current challenges.